About applaud

We do the work. You get the reviews.

applaud is a small team rebuilding review generation specifically for medical, dental, derm, and medspa practices — the spaces where reviews aren't a marketing nicety, they're how a new patient decides whether to walk in.

Why we exist.

Eighty-four percent of patients check reviews before booking a new provider. Healthcare is the last industry that still doesn't take that seriously.

Most review-generation software hands your front desk yet another tab to manage and quietly fails. The five-star intent is already there in your patient base — it just isn't getting asked, the right way, at the right time.

applaud is the opposite of software. We bring the team, the numbers, the scripts, the AI, and the dedicated account manager. Your job is to keep doing the good work you already do. Ours is to make sure the rest of the world hears about it.

A modern dental practice team
What we believe

Four principles we won't compromise on.

Reviews shouldn't sound like marketing

Every script we run is built so the patient feels asked for an honest take, never sold to. The five-star yield is higher when the ask is human.

Compliance is the floor, not the ceiling

BAA on every plan. PHI never leaves your EHR. Audit logs for every touchpoint. The only review platform shaped around healthcare from day one.

You shouldn't have to learn new software

We don't add another login to your day. Onboarding is one hour with your practice manager. Then we go quiet and just deliver reviews.

Pricing should match outcomes

You pay only when reviews actually post. No setup, no integration, no monthly platform tax. The deal aligns with the result.

Talk to a real person.

Every demo is a 20-minute conversation with a human on our team. No SDR script. We'll tell you honestly whether applaud fits your practice.