Terms, in plain language.

applaud is a done-for-you review generation service for healthcare practices. The service includes:

• Integration with your EHR or practice-management system.
• Outreach to your patients via SMS, email, and human callers from our review network — on your behalf, never as patients.
• Routing of unhappy sentiment to a private inbox your practice owns.
• Realtime AI call analysis and continuous script tuning.
• Reporting in the format you choose (Slack, email, SMS, dashboards, weekly call with your account manager).

You pay a flat rate per Google review actually posted by a patient we reached out to. No setup, no integration fee, no monthly platform charge. Months with zero posted reviews are zero invoices.

Current per-review rates are listed on the pricing page and confirmed in your Customer Agreement. Volume pricing for Network customers is documented in the signed agreement.

• Invoices issued monthly, due net-15.
• Cancel any month, no penalty, no minimum term.
• On cancellation, all outreach stops immediately and your data is returned or deleted per the Privacy summary.

• Maintain a valid EHR/PM connection so completed visits can sync.
• Keep your Google Business Profile (or chosen review destination) claimed and active.
• Ensure the patient contact information you provide is accurate and you have the right to contact those patients for review purposes.
• Sign the BAA before kickoff.

You may not use applaud to:

• Solicit fake or fabricated reviews.
• Incentivize reviews in violation of FTC guidance or platform policy (we will refuse to run incentive-based campaigns).
• Reach patients who have opted out, or who are not your patients.
• Send any content unrelated to a recent visit.

We monitor for these patterns automatically and will pause campaigns we believe violate them.

You own your patient list, your visit data, and your reviews. We own the applaud platform, the outreach AI, the script library, and any aggregated, de-identified performance benchmarks we publish.

applaud is provided as-is in any month you have not paid for. Our aggregate liability is limited to the amount you paid us in the preceding three months. We are not liable for the content of reviews patients leave, the actions of third-party review platforms, or your underlying patient experience.

The Customer Agreement is governed by the laws of the State of Delaware, without regard to conflict of laws. Disputes are resolved by binding arbitration in the United States, with a carve-out for either party to seek injunctive relief in court.